based on kastanienallee, pale blue eyes has those really stunning graphics on their window that catch your eye, even when whizzing past on your bike. and - no surprise - it is well worth your visit. the three owners hail from sweden, their mission, when setting out in 2006, was no less than selling swedish fashion to berlin. fab idea! when i was there, a guy came in to buy some jeans (they sell cheap monday and nudie jeans). meanwhile, i was browsing the girls' department and saw some really nice printed t's, one with a black-and-white drawing of a cat with very green eyes, another one with a curious, sombre and wise looking owl. plus an off-white oversized cardigan in the lightest knit i've ever seen, cotton trousers with an unsual drawstring and cute summer dresses and coats. very cool indeed. go and shop till you drop!
find it on kastanienallee 50/51, 10119 berlin (mitte), phone 030-54 49 18 67, open mon-fri 12.00-20.00h, sat 12.00-19.00h